How To Drive Traffic To Your Website Using Facebook Ads

In this training, you’re going to be learning a few ways to get people to land on your website simply by signing up for Facebook Ads. Let’s begin!

1. What do you want to achieve?

This is the first step on the list. You have to sort out your goals – do you want to increase your brand awareness? Do you want to get your ads in front of as many people as possible? Do you want people to visit your website? Install your app? Buy from your online store?

Facebook Ads have 3 different campaign objectives – you have to choose the right objective that will match your goals.
For example, if you want people to visit your website, then you may want to choose the Traffic objective. But it’s not always the right choice especially if you’re targeting people who have yet to hear about your brand.

This kind of traffic is called ‘cold traffic.’ If you want higher engagements on your posts, you’re going to have to convert this cold traffic to warm or hot traffic. For cold traffic, try getting them aware of your brand first. You can choose between Brand Awareness or Reach objectives. You’re basically introducing your brand to your target audience, sort of like saying “Hello, I’m here! I exist!”

You can try letting your ad run for a few days while spending a few dollars each day. It’s not going to bankrupt you, you just want to test the waters. When your advert’s been viewed by a good number of people, then you may want to create a second advert and this time use another ad objective. You can then target the people who’ve engaged with your initial, testing-the-waters ad.

Since they’ve already engaged with you, they’re not cold traffic anymore. They’re now known as a warm audience – people who’ve interacted with your brand previously. You’re not total strangers anymore.

So, in the second stage of your advert you should remind people of who you are. Remember, people do see tons of content on their news feed. So don’t be shy – remind people that they’ve seen you before!

Also, while planning your goals, you need to map out your strategy. You can’t just spend money on Facebook ads without knowing which variables to measure. It’s important to know when you need to stop advertising when nothing seems to be working.

2. Know your target audience

Knowing this information is crucial to succeeding on Facebook, or any other social media platform for that matter. If you’re targeting the wrong crowd, then chances are you’re not going to get very good engagement rates.

For instance, if you’re offering women’s hygiene products, there’s no sense including men in your target audience, right? And if you’re targeting younger women, say 18-30-year-old’s, then you shouldn’t include females outside of that age range. Otherwise, you’re just going to be annoying people. When people report or flag your ads to Facebook, you’re going to get a low relevancy score.

In the world of Facebook Ads, you want to have the highest relevancy scores possible (9 or 10). This means people are interacting positively with your advert, so you’re probably targeting the right kind of people. However, even if you do have good relevancy scores, but you’re not getting any sales or conversions, then you probably need to work on putting out a better offer in front of your audience.

The thing is, knowing who to target is extremely important. You don’t want to be wasting money, you don’t want to be annoying Facebook users. Rather, you want to add value. To do that, you’re going to need to know first what your audience needs which leads us to our next point.

If you don’t already have an existing demographic for your target audience, you can run ads targeted to different groups of people. Find out which group responds best to your ad. Once you’ve found the winning demographic, then your job just got a whole lot easier as you’ll find out in the next point.

3. Create highly engaging ads

[emaillocker] Knowing your audience and what they want will allow you to create ads that will speak directly to them. If you’ve got a product or service that addresses your target audience’s pain points, then you just may have extremely good conversion rates.
That’s the beauty of putting the right offer in front of the right audience – you not only bring value to a lot of people, you also reap plenty of profits in return.
When creating ads, it’s best to know what kind of content your audience prefers. If you’re targeting older audiences, then you may want to use videos and high-quality graphics to make it easy for them to consume your content. [/emaillocker]