Facebook Traffic – How To Drive Traffic To Your Website Cont…
3. Create highly engaging ads
[emaillocker]Knowing your audience and what they want will allow you to create ads that will speak directly to them. If you’ve got a product or service that addresses your target audience’s pain points, then you just may have extremely good conversion rates.
That’s the beauty of putting the right offer in front of the right audience – you not only bring value to a lot of people, you also reap plenty of profits in return.
When creating ads, it’s best to know what kind of content your audience prefers. If you’re targeting older audiences, then you may want to use videos and high-quality graphics to make it easy for them to consume your content.
Put yourself in your audience’s shoes, would you want to consume content in video format or would you want to squint your way through a 2,000-word article with size 10 font! Optimizing your ad design is extremely important too. Facebook users gets a lot of visual stimulation from the photos and videos their friends share with them. You have to stand out too if you want people to notice your ad. In fact, it’s your design that’s going to convince people to stop scrolling on their news feeds long enough to scrutinize your graphics and read your title. If it’s something that interests them, then they’ll likely click and read your entire post on your website.
If you’re trying to get people to sign up to your mailing list, then you have to offer them something of value first.
You don’t just create an ad on Facebook asking people to sign up for your list. You can’t just expect people to give you their email address simply because you asked for it. No, it doesn’t work like that. If you want people to follow your call to action, you’re going to have to give them something valuable first, so you’ll gain their trust. When creating your ads, you need to specify where you want your ads to appear. There are quite a number of places where you can place your ads – in people’s news feed, the right column, in the audience network, in instant articles, and Instagram.
To determine the most optimal placement for your ads, you’re going to have to do a lot of split testing. When testing, you’re going to have to isolate variables one at a time, so you know exactly what’s working and what’s not. For instance, if you want to know why people aren’t engaging with your ads, then you may want to split test by creating a second advert with a different cover image, or a different title, and so on.
Split testing may feel like an unnecessary expenditure, but most Facebook Ads experts suggest split testing your way to success. It’s better to know what’s going to contribute to your success, and what’s going to impede it so you can adjust as necessary.
Is Facebook The Right Platform For Your Business?
Just because Facebook has billions of active users doesn’t mean you’ll automatically find success on the platform. If you’ve tried different combinations of ad objectives and ad creatives and nothing seems to be working, then perhaps you’re targeting the wrong crowd. You may feel like you’ve spent far too much money just to quit cold turkey, but sometimes it’s better to cut your losses while you still can.
The good news is Facebook is not the only social media platform on the planet so you can always seek out your target audience somewhere else. However, for those who’ve found their audience on Facebook, then know that you’ve got one of the most powerful social media tools at your fingertips. [/emaillocker]
